Apple TV+: Surpasses Paramount+ in U.S. Market

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Apple TV+ surpasses Paramount+ in U.S. streaming, achieving 1% growth with exciting new series announced at WWDC.

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Apple TV+ has recently surpassed Paramount+ in the competitive U.S. streaming landscape, despite having a more limited selection of content.

Recent figures indicate that Apple TV+ experienced a 1% growth in the second quarter of 2024, mirroring its performance from the first quarter, as reported by 9to5Mac, referencing data from JustWatch.

This achievement places Apple TV+ in a close contest, with both it and Paramount+ holding approximately 9% of the market share. Meanwhile, Amazon Prime Video leads the pack with a notable 22%. The rankings reveal a tight rivalry at the top, as Netflix also sits at 22%, leaving Max with 14%, Disney+ at 11%, Hulu at 10%, and others making up the remaining 3%.

At the recent WWDC, Apple reaffirmed its dedication to Apple TV+ by unveiling new seasons for popular series like Severance, Silo , and Pachinko . Since its inception in 2019, Apple TV+ has achieved critical acclaim, securing accolades such as the Best Picture Oscar in 2022 for CODA and multiple Emmy Awards for Ted Lasso . The platform has also ventured into sports streaming, partnering with Major League Soccer.

However, the expansion of its content library led to a significant price increase last year, raising the subscription fee from $6.99 to $9.99 monthly.

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